Tag: Diddy

Can’t Stop, Won’t Stop marks the latest attempt by Apple Music to break into video streaming

apple-musicApple Music is continuing its foray into video content with its exclusive release of the documentary Can’t Stop, Won’t Stop: A Bad Boy Story.

The doc, to be released on June 25, details the career of one of the most influential people in the music industry, Sean “Diddy” Combs.  It offers commentary from Combs as well as artists Mary J Blige, Nas,  Lil Kim, Mase, and others according to its IMDB page.

The star-studded trailer shows Diddy reminiscing on his success and recounting the tragic and still unsolved murder of the biggest star of his record label in the 90s, Notorious B.I.G.

This release is only the latest, and most promising, offering in video content from Apple Music.  The service, until recently, has offered only audio content and music videos.

The shows Apple has in the works seem underwhelming and derivative.  Its first show, “Planet of the Apps, is about app developers who pitch their ideas to Jessica Alba, will.i.am, Gwyneth Paltrow, and Gary Vaynerchuck in the hope of investment. If that sounds familiar its because it’s almost the same exact concept as ABC’s “Shark Tank”.

Also in the works is a series titled “Carpool Karaoke”, a take on the viral segment from The Late Late Show with James Corden, will feature celebrities singing and conversing together during car rides.  This works well as a short segment for a late night show, but as a stand-alone program? We’ll have to wait and see.

Apple Music may be entering a new field of entertainment but seems to be staying in its general wheelhouse, offering music-related video content.

It may not be worth a paid subscription based on its shows and this documentary alone, but it is becoming clear that the service plans on surpassing its competitors, such as Spotify and Tidal, by offering something they can’t thanks to Apple’s colossal budget.

The first three months of Apple Music are free so it’s worth trying.  An individual subscription to Apple Music is $9.99/month or $4.99/ for students.  It also offers a family membership for $14.99/month for up to six people.